Combatting disinformation: Why trust matters

The coronavirus crisis has substantially increased news consumption for mainstream media yet trust in the media and news remains low, especially in the UK. Trust in news and media matters, particularly during a time of crisis. As trust decreases people turn to alternative sources that exploit the weaknesses of traditional media outlets, often peddling conspiracy theories, promoting misinformation and, at worst, spreading false information deliberately intended to mislead. … Read more →